Primary logo
(for light backgrounds)
The Brand Essence
01 / 06Our Philosophy
NUVIA brings together the care of nature and the confidence of thoughtful formulation.
Our visual identity balances natural warmth with clarity and precision, creating a brand that feels modern, trustworthy, and approachable.
Inspired by botanical illustration and vintage apothecary aesthetics, our design language combines earthy colors, clean typography, and carefully considered details. Every visual element works together to express our commitment to natural equine care while keeping our products clear, distinctive, and easy to navigate.
The Logo System
02 / 06Core Identity
The NUVIA logo is the primary visual identifier of the brand. It should remain clear, legible, and consistent across all brand applications.
Logo Variations
SVG / ORIGINAL VECTORS
Clear Space & Usage
Maintain sufficient clear space around the logo to preserve its visibility and impact. Keep text, images, and other graphic elements outside this area.
The minimum clear space is defined by 'X', which equals the height of the letter 'U' in the Nuvia logo.
Logo Misuse
Core Brand Palette
03 / 06Colors of Nature
NUVIA’s color palette draws inspiration from the natural world, combining warm, light neutrals with deep, earthy tones. This balance creates a visual identity that feels grounded, refined, and approachable.
Each color contributes to a consistent brand language across packaging and other visual applications.
Color Application
Use light neutrals to create space and readability, deep earthy tones to establish contrast, and Sunlit Clay as a selective accent. Always prioritize legibility when combining text and background colors.
Typography System
04 / 06Clear, Consistent
& Readable
TT Rounds Neue is the primary typeface used across NUVIA’s visual identity. Its clean, rounded forms balance modern clarity with a warm, approachable character. Consistent use of the typeface helps maintain a recognizable brand presence across packaging, print, and digital applications..
Typography in Application
Typography adapts to the needs of each application while maintaining a consistent visual hierarchy.
Packaging & Labels
Product names use regular weights, uppercase lettering, and increased letter spacing to create a clean, refined appearance.
Editorial & Print
Heavier weights help distinguish headings, section labels, numerals, and key information. Body text should remain easy to read, with clear separation between headings and supporting details.
1. Product Name
TT Rounds Neue Regular · Uppercase · Increased tracking
2. Section Heading
TT Rounds Neue Bold · Clear hierarchy
3. Body Copy
TT Rounds Neue Regular · Readability first
Visual Identity & Botanical Elements
05 / 06The Botanical Code
Botanical watercolor illustrations are a defining element of NUVIA’s visual identity. Each product is paired with an illustration inspired by its ingredients, supported by a complementary color accent.
Together, these elements create a recognizable product family while helping distinguish individual formulations. Illustrations should share a consistent visual style, level of detail, and overall balance across the range.
Our Complete Ecosystem
Each product has its own botanical illustration and color accent. These elements may vary by formulation, while typography, layout, and the overall illustration style remain consistent across the range.
Packaging & Application
06 / 06The Apothecary
Aesthetic
Packaging As A Brand Expression
NUVIA’s packaging translates the brand's visual identity into a consistent product experience. Clean layouts, warm neutral backgrounds, botanical illustrations, and carefully applied brand colors work together to keep each product recognizable and easy to navigate.
During the initial testing phase, products are presented in white containers with light labels, allowing the visual identity to remain clear and consistent.
As the brand evolves, our ultimate vision is to transition to premium dark amber glass jars, completing the high-end apothecary aesthetic and ensuring maximum ingredient protection.
Product Library
Brand Consistency
Across all applications, maintain consistent use of the logo, core color palette, typography, and botanical illustration style. Product-specific elements may vary, but the overall visual identity should remain recognizable and cohesive.